Build what people want
The Foundation Sprint
6 Months of Strategy, Compressed Into 2 Days.
"Before you invest time, money, and resources, make sure you're solving the right problem."From the creators of the Google Design Sprint comes the Foundation Sprint—a structured 2-day workshop to clarify your problem, define your unique differentiation, and choose the right strategic path—before you build.Where a Design Sprint helps you prototype a solution, the Foundation Sprint ensures you're solving the right problem in the first place.
Start new projects the smart way
Why Most New Products & Services Fail
Most teams assume they understand their customers and their problem—but too often, they lack a clear, testable hypothesis. Without it, even well-funded projects can fail.The biggest mistake? Rushing into development before ensuring the problem is real, urgent, and worth solving.The Foundation Sprint helps teams get clarity by defining:
Who the real customer is—so you’re solving for the right audience
The exact problem that needs solving—beyond internal assumptions
How your solution stands out against direct competitors & alternatives
The right approach to take—before committing time & budget
Whether you're a startup or an established company, a Foundation Sprint ensures you're investing in the right idea before you build.
Who It’s For?
Not every product or service needs a Foundation Sprint—but if you’re making big strategic decisions, it can save you time, money, and uncertainty. It’s designed for teams who want to move fast, align stakeholders, and make smart product choices—before investing heavily.
Startups & Founders – Avoid costly pivots by solving the right problem before launching your MVP.
Product Teams & Innovators – Get buy-in, align stakeholders, and eliminate wasted development cycles.
Corporate Innovation Teams – Validate ideas before committing significant time and resources.
Facilitators & Coaches – Bring a proven, structured problem-framing method to your teams or clients.
If your team is launching something new—and you want confidence in your direction—a Foundation Sprint is for you.Not sure if a Foundation Sprint is the right fit? Let’s explore it together.
Start new projects the smart way
How the Foundation Sprint Works
Day 1: Define & Differentiate
Most teams think they know their audience, but assumptions can be costly. Day 1 is all about uncovering the truth.
Pinpoint your real customer—not just a broad market segment
Clarify the exact problem you’re solving (and whether it’s truly worth solving)
Map out competitors & alternatives to find hidden threats and opportunities
Define what makes you radically different—so you can stand out
Day 2: Find the Right Approach
Now that you know who you're solving for and what makes you unique, it’s time to determine how to deliver the best solution.
Explore different paths forward—from products to services to integrations
Apply Magic Lenses—a proven framework to evaluate and stress-test your best ideas
Choose the strongest opportunity and develop a clear, testable hypothesis
By the end of Day 2, you'll know exactly what to do next—without second-guessing.
You can do this yourself—or let us guide you through it.
Two Ways to Run a Foundation Sprint
Run It Yourself
Get ahead of the curve and master the Jake Knapp's new Foundation Sprint. The course includes exclusive material to help you run high-quality Foundation Sprints.
If you’re comfortable running workshops and want to facilitate the sprint on your own, we provide a step-by-step guide and templates to help you do it effectively.
Mural Workshop Template – A complete collaboration space
Step-by-Step Facilitation Instructions and Timings – Everything you need to run it
Agenda Workbook - Adjustable to suit your session
Founding Hypothesis Template – A simple format to share the results (coming soon)
Get Expert Guidance
If you want to move faster, gain clarity sooner, and avoid common pitfalls, we offer live facilitation to guide your team through the sprint.
Custom workshops tailored to your team’s needs
Expert facilitation to challenge assumptions and provide real-time insights
Faster, clearer results with a structured, high-impact approach
Perfect for teams who want hands-on support and a faster path to clarity.
Run it yourself?
What’s Inside the Free Foundation Sprint Kit?
Experienced in facilitation and looking to get started? We've got you covered:
Mural Workshop Template – A complete collaboration space
Step-by-Step Facilitation Instructions and Timings – Everything you need to run it
Agenda Workbook - Adjustable to suit your session
Founding Hypothesis Template – A simple format to share the results (coming soon)
Get instant access and start running your sprint today.
Let us help
Need Expert Guidance? Let’s Make Your Sprint a Success.
A Foundation Sprint can save you months of wasted effort—but only if it’s run effectively. Skip the guesswork and let an experienced facilitator guide your team through the process.Facilitated sprints lead to faster, clearer, and more actionable outcomes.
Custom workshops designed specifically for your startup or product team
Expert facilitation to challenge assumptions and refine your direction
Accelerated clarity so you can confidently move forward—without hesitation
In-person & remote facilitation available.Not sure if facilitation is the right fit? Let’s explore your needs in a quick, no-pressure call.
Avoid FOMO!
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Build what people want
🚀 Become a Certified Foundation Sprint Facilitator
Get ahead of the curve & be one of the first to master Jake Knapp's new Foundation Sprint workshop.
The Foundation Sprint is the latest problem-solving framework introduced by Jake Knapp and John Zeratsky—the creators of the Google Design Sprint. With their upcoming book Click, the Foundation Sprint is set to become an essential tool for product teams, innovators, and facilitators worldwide.
Be among the first trained facilitators and learn how to lead teams through this powerful 2-day sprint to identify the right customer, define their problem, differentiate solutions, and choose the best strategic path—before they build.
Start new projects the smart way
What is the Foundation Sprint?
Months of Strategy, Compressed Into 2 Days.
The Foundation Sprint is a structured 2-day workshop that ensures teams are solving the right problem for the right audience before investing time and resources.
Identify Your Key Customer – Define who you’re solving for and what truly matters to them.
Clarify the Core Problem – Ensure you’re tackling a real, urgent, and valuable problem.
Differentiate Your Solution – Set yourself apart from competitors and alternatives.
Find the Right Approach – Explore options and select the strongest path forward.
Develop a Testable Hypothesis – Define what you believe and how to validate it quickly.
By the end of the 2-day Foundation Sprint, you’ll walk away with:
Clear Strategy & Vision – A well-defined, high-level direction that keeps teams focused.
Team Alignment & Buy-In – A shared understanding of the customer, problem, and strategy.
A Prioritized Set of Opportunities – Multiple potential paths, ranked by feasibility and impact.
A Clear Next Step – A defined action plan for research, prototyping, a Design Sprint, or iteration.
It acts as a critical first step before a Design Sprint, development, or launch.
Who's it For?
This training is for anyone leading new ventures or big change who wants to ensure they're solving the right problem before they build:
Facilitators & Coaches who want to add the Foundation Sprint to their toolkit.
Product Managers & UX Leaders looking to improve decision-making at the earliest stage.
Startup Founders & Innovation Leads: Validate ideas and differentiate in competitive markets.
Design Sprint Practitioners who want to incorporate this essential first step.
Why Attend This Training?
Be an Early Adopter – Get ahead of the curve before the Foundation Sprint gains widespread adoption.
Hands-on Learning – Participate in a real Foundation Sprint & learn by doing.
Practical Facilitation Skills – Gain the confidence to lead teams through the sprint.
Global Learning Community – Train with facilitators from around the world.
Certificate of Completion – Frame it. Show it off. Bask in the glory of being one of the first Foundation Sprint Facilitators.
This is not just theory—by the end of this course, you’ll be ready to run your own Foundation Sprint.
More than just a course
But Wait... There's More
When you join the Foundation Sprint Training, you’ll gain access to premium facilitation materials to help you lead successful sprints.
60-Page Facilitation Guide – A step-by-step playbook covering everything you need to lead a Foundation Sprint with confidence.
Foundation Sprint Checklist – A structured, easy-to-follow guide to ensure nothing gets overlooked before, during, or after the sprint.
MURAL Template – A ready-to-use collaboration workspace for seamless remote facilitation and collaboration.
Detailed Activity Agenda – A pre-planned minute-by-minute sprint schedule with adjustable timings to fit settings.
Communication and Deliverable Templates – Save time with email scripts and deliverable templates to communicate expectations and results.
Lifetime Updates – Get ongoing access to new materials, refinements, and enhancements as the Foundation Sprint evolves.
This training doesn’t just teach you the Foundation Sprint—it equips you with everything you need to facilitate it successfully. 🚀
Limited Seats Available
Event Details
📍 Location: Fully Online (highly interactive, not death by PowerPoint!).
⏳ Duration: 2 x 5-hour sessions
📆 Dates: April & May 2025 (specific dates coming soon)
🎟 Limited Spots Available – Small class sizes for a personalized learning experience.
🌍 Time Zones: We meet you where –and when– you are:
US-Friendly Session – Ideal for North & South America → 10:00 AM EST / 7:00 AM PST
EU-Friendly Session – Best for Europe, Africa → 10:00 AM CET / 9:00 AM GMT
APAC-Friendly Session – Designed for Asia, Australia & Pacific → 10:00 AM SGT / 1:00 PM AEDT
Avoid FOMO
Claim your Spot Today!
Register your interest and be among the first to get trained and certified in the Foundation Sprint methodology. Spots are limited—secure your place now to avoid FOMO!
We will provide updates on dates and pricing.
Meet the Instructors
Jonathan Vardy
Jonathan is a Digital Transformation & Innovation Strategist with 20 years of experience in technology, customer experience, innovation, and business consulting.A Certified LUMA Instructor and Coach, he helps teams solve the right problems using Design Sprints, Lean Startup, and Human-Centered Design.His mission is to empower individuals and organizations to create better products, services, and experiences.
Jeroen den Uijl
Jeroen is a design leader, facilitator, and strategist with expertise in Design Thinking, digital innovation, and AI-driven experiences.With a background in workshop facilitation and team leadership, he takes a hands-on approach to applying Design Thinking in real-world challenges.Passionate about empowering teams and fostering creativity, he ensures this training is both engaging and impactful.
